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May 9th, 2008

Review: How To Become A Film Critic, The World’s Greatest Job

Posted in Book Tips

Author: Christopher Null:
Publisher: Sutro Press
ISBN: 0972098119

There aren’t many books pertaining to movie reviewing, and in fact, according to Christopher Null, the author of Five Stars: How To Become A Film Critic, The World’s Greatest Job, this is the first manual for aspiring film critics ever to be published.

Null is the founder of the web site, filmcritic.com that today is one of the largest and most successful movie websites on the Internet.

As the author points out, the primary focus of Five Stars: How To Become A Film Critic, The World’s Greatest Job, is teaching newcomers how to break into Internet criticism and grow a career from there.

I must admit that I had reservations if it was possible to condense film reviewing techniques with all of its complexities into a 255 page informative manual.

But Null’s manual goes a long way toward assuaging my doubts.

Written in a lively and organized manner, the book divides itself into fifteen easy to read chapters providing an overview of the film industry, and dealing with such topics as the market for film criticism, film history and understanding film making, reviewing concepts and techniques, grading, starting your career, building a movie review site, securing complimentary movie passes, film critic etiquette, handling your own criticism (this is quite amusing), and interviewing.

There is even an appendix suggesting 300 must-see films for aspiring critics.

While the focus may be for the aspiring film reviewer, the manual nevertheless serves as an excellent primer for even those among us who have no inclinations of becoming reviewers.

This is particularly in evidence when we consider the book’s remarkable breadth and its success in articulating the basic ingredients necessary to appreciate movies.

As an example, an entire section of the book devotes itself to different genre of film and what to look for when watching movies.

We are provided with tips as to how to evaluate slapstick comedy, satire, sequels and remakes, documentaries, foreign films, classics, children’s movies, oddball movies.

In addition, Null provides us with a framework of questions to ask ourselves when viewing movies: did the movie achieve its goal, is the story interesting, how are the performances, how’s the direction, what about the support crew, was here a worthwhile point, is it too long, and how well does it all come together.

Although, as Null points out, these should not be looked at as if it’s a checklist, or a grading test, they are nonetheless important elements to take into consideration when evaluating any film.

Anyone who wants to know about film reviewing and what to look for when watching any genre of film would do well to read this book. Who knows, you may even be able to show off some of the information you gleaned from the book at cocktail parties, when participating in conversations concerning the latest movies.

Norm Goldman - EzineArticles Expert Author

Norm Goldman is the Editor of the Book Reviewing & Author Interviewing site http://www.bookpleasures.com Bookpleasures.com comprises over 30 international reviewers that come from all walks of life and that review all genre. Norm also offers an Express Review Service. You can find out more about this service by clicking on http://www.bookpleasures.com Norm is ranked among the top 1000 Amazon.com reviewers.

In addition, Norm is the editor of the travel site http://www.sketchandtravel.com Together with his artist wife Lily, the couple blend words with art focusing on romantic destinations.

April 30th, 2008

7 Ways to Dramatically Increase your E-Book Sales

Posted in Book Tips

By making a few minor adjustments you can dramatically improve your ebook sales .Here are 7 ways to increase your E-Book sales:

(1) Make sure your ‘Order’ link appears at least 3 times on your sales page. This gives the customer more opportunities to buy and makes it easy for them. The last thing you want is to have the customer looking for the order link.

(2) Offer a money-back guarantee that makes it clear that you don’t mind refunding purchases. This takes the risk away from the customer.

(3) Include a Testimonial after each informative section. If you make a big statement about what your ebook can do, back up the statement with a good testimonial.

(4) Add a ‘guarantee’ logo or icon to your sales page. You can find a variety around the internet.

(5) Offer 1 or 2 chapters of your book free (in the form of a downloadable Trial version of your E-Book).You could also allow people to read those same chapters online.

(6) Include a ‘Table of Contents’ so that your visitors can see what your E-Book contains.

(7) Keep your sales copy to one page. People are spending less and less time surfing the Web - if your sales message is more than one page, your visitors will probably move on before reaching the end.

David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com or http://www.ebookprofitmaker.com/articleoffer.html

You can start with a few dollars and a good idea to make lots of money online writing and selling your own ebook! I did and I’ll show you how. To find out more and receive a 35% discount on my new eBook for reading my article visit http://www.ebookprofitmaker.com/articleoffer.html

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