Luxury Brand Gucci Is Replaced with Counterfeit Replicas in Recession
Brand recognition is a major sales factor. Anyone that notices the emblem on Gucci eyeglasses knows instantly the brand name, price point, and quality rating. Now that the economy has taken a downswing, some buyers are receiving the same comfort and recognition with brand name accessories. Those same Gucci eyeglasses with the double-G logo now hold the same cachet as head to toe Gucci clothes that would normally be free of branding.
Because financial wallets are being tightened up for the average consumer, just merely connoting luxury or luxury branding at a lower price point can have a major impact on sales. One such illustration is the sneakers from the Nike Air Force 1 and 2 collections, also known as the Air Force “Gucci”. Notice that Gucci appears in quotations because the sneakers were merely inspired by the design house and not part of a collaborative effort. The “Gucci” 1 used what is clearly a knock off of the Gucci canvas print but with symbols merely resembling the double-G emblem, and white trim. The “Gucci” 2 was simply an all black sneaker with the signature red and green stripes as an all over accent trim. Upon first peek, this sneakers appears to be right from the Gucci catalog. The implied relationship to Gucci makes this one of the most sought after and moneymaking sneakers for Nike.
No matter how many garments you have, accessories will always make the outfit. Nothing brings an outfit from day to evening better than a strategically placed brooch or sharp pair of eyeglassess. And now that saving money is finally popular, this is the perfect time to invest in Gucci accessories and enjoy the elegant feeling without the exorbitant price tag.
